Prancūzija – Veiklos rezultatų tikrinimo paslaugos – OPEN CALL FOR EVALUATION BODIES PDO ROSÉ WINES COMMUNICATION CAMPAIGN In Germany ENJOY EUROPE 1144 PROJECT - AGRIP-MULTI-2024-IM WINES OF PROVENCE - VALTÈNESI

Prancūzija – Veiklos rezultatų tikrinimo paslaugos – OPEN CALL FOR EVALUATION BODIES PDO ROSÉ WINES COMMUNICATION CAMPAIGN In Germany ENJOY EUROPE 1144 PROJECT - AGRIP-MULTI-2024-IM WINES OF PROVENCE - VALTÈNESI

I dalis: Perkančioji organizacija

I.1) Pavadinimas ir adresai:

Oficialus pavadinimas: CIVP - Conseil Interprofessionnel des Vins de Provence
Adresas: Maison Des Vins Rn7
Miestas: les Arcs
Pašto kodas: 83004
Šalis: Prancūzija
Asmuo ryšiams:
El-paštas: nwatterlot@provencewines.com
Interneto adresas (-ai):
Pagrindinis adresas: https://www.vinsdeprovence.com

II dalis: Objektas

II.1.1) Pavadinimas:

OPEN CALL FOR EVALUATION BODIES PDO ROSÉ WINES COMMUNICATION CAMPAIGN In Germany ENJOY EUROPE 1144 PROJECT - AGRIP-MULTI-2024-IM WINES OF PROVENCE - VALTÈNESI
Nuorodos numeris: AO 11.44_2024_EVALUATION

II.1.2) Pagrindinis BVPŽ kodas:

79313000 Socialinių tyrimų paslaugos ;

II.1.3) Sutarties tipas:

Kita

II.1.4) Trumpas aprašymas:

ender Title: Evaluation of PDO Rosé Wines Communication Campaign in Germany (2025-2027) ENJOY EUROPE 1144 PROJECT - AGRIP-MULTI-2024-IM Objective: The tender seeks to select an evaluation body to conduct a qualitative and quantitative assessment of a three-year communication campaign promoting PDO rosé wines in Germany. The evaluation will focus on: Implementation tracking (Lot 1). Measuring the campaign's impact on awareness and perception of PDO rosé wines (Lot 2). Background of the Campaign: This campaign is a continuation of a successful 2022-2024 initiative co-financed by the European Union under Regulation (EU) 1144/2014. It aims to enhance awareness and recognition of PDO quality labels and rosé wine expertise among European consumers, focusing specifically on Germany, a key market for premium wines Key Market Insights: Germany is the second-largest market for rosé wine consumption, showing a trend towards premium products. PDO certifications are viewed as guarantees of quality and tradition, but awareness remains low (9% of Germans recognize the PDO label, Eurobarometer 2022). The campaign targets Millennials and Generation Z, focusing on messages around quality, regional specificity, and environmental sustainability. Scope of Work: The evaluation will cover two lots: Lot 1 - Implementation Tracking: Evaluation of activities, outputs, and qualitative feedback from beneficiaries. Annual budget: euros30,000 (excluding VAT). Lot 2 - Impact Measurement: Baseline and final surveys to assess changes in awareness and perception of PDO rosé wines. Annual budget: euros60,000 (excluding VAT). Deliverables: Annual Reports (Lot 1): Submission by January 15 of each year, assessing the campaign's implementation and results. Final Report (Lot 2): Submission by December 15, 2027, summarizing the campaign's impact on PDO awareness and perception.

II.2) Aprašymas:

II.2.1) Kitas (-i) šio pirkimo BVPŽ kodas (-ai):

79313000 Veiklos rezultatų tikrinimo paslaugos
79315000 Socialinių tyrimų paslaugos