Airija-Dublinas: Rinkodaros valdymo konsultacinės paslaugos

Airija-Dublinas: Rinkodaros valdymo konsultacinės paslaugos

I dalis: Perkančioji organizacija

I.1) Pavadinimas ir adresai:

Oficialus pavadinimas: Fáilte Ireland-National Tourism Development Authority
Adresas: 88-95 Amiens Street
Miestas: Dublin 1
Pašto kodas:
Šalis: Airija
Asmuo ryšiams: Procurement Unit
El-paštas: procurement@failteireland.ie
Interneto adresas (-ai):
Pagrindinis adresas: www.failteireland.ie
Pirkėjo profilio adresas: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1169

II dalis: Objektas

II.1.1) Pavadinimas:

Digital Agency for B2C
Nuorodos numeris: DI/2021/01

II.1.2) Pagrindinis BVPŽ kodas:

79413000 Rinkodaros valdymo konsultacinės paslaugos ;

II.1.3) Sutarties tipas:

Paslaugos

II.1.4) Trumpas aprašymas:

Fáilte Ireland has developed a new B2C Digital Ecosystem over the last 24 months. As a result, we have delivered a new visitor-first ecosystem, with streamlined front and back end systems. Fáilte Ireland now wants to appoint a single agency that is responsible for an optimised holistic digital journey, informed by detailed data analytics and insights from owned channels as well as the wider Digital Ecosystem. The focus of the Digital agency will be to ensure that Fáilte Ireland delivers a brilliant experience for visitors to our owned channels arriving through paid, owned and earned sources.
The services the Digital Agency should provide will be principally:
Digital Thought Leadership and Consultancy
Omni-channel Content Planning, Development, Curation and Implementation
Social Media Community Management
Analytics, Measurement and Evaluation, Reporting.

II.2) Aprašymas:

II.2.1) Kitas (-i) šio pirkimo BVPŽ kodas (-ai):

79340000 Reklamos ir rinkodaros paslaugos
79342000 Rinkodaros paslaugos
79413000 Rinkodaros valdymo konsultacinės paslaugos