Prancūzija-Paryžius: Rinkos tyrimų paslaugos

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Prancūzija-Paryžius: Rinkos tyrimų paslaugos

I dalis: Perkančioji organizacija

I.1) Pavadinimas ir adresai:

Oficialus pavadinimas: CNIEL (Centre National Interprofessionnel de l'Economie Laitière)

Adresas: 42 rue de Chateaudun

Miestas: Paris

Pašto kodas: 75009

Šalis: Prancūzija

Asmuo ryšiams: Isabelle Pinta-Costa

El-paštas: ipintacosta@cniel.com

Interneto adresas (-ai):

Pagrindinis adresas: http://www.filiere-laitiere.fr/fr

Pirkėjo profilio adresas: https://www.achatpublic.com/

II dalis: Objektas

II.1.1) Pavadinimas:

Design and Implementation of an Evaluation Survey of a Collective Information Provision and Promotion Measure in Favor of European Butter in the United states of America 2022-2024

II.1.2) Pagrindinis BVPŽ kodas:

79310000 Rinkos tyrimų paslaugos ;

II.1.3) Sutarties tipas:

Paslaugos

;

II.1.4) Trumpas aprašymas:

Design and Implementation of an evaluation survey of a Campaign which will follow previous Butter program in the USA 2019-2021. The campaign will have to deliver new avenues of promotion and communication based on the results of the previous triennial. Campaign will aim to:

1) Position butter, especially French butter, as a gourmet product, an indulgence;

2) Improve the level of knowledge about butter and its merits among targets;

3) Strengthen the use of butter (its image, eating occasions, multiple uses, cooking and baking properties) while integrating butter into local culinary habits;

4) Show European butter as an authentic product (vs imitations and vegetable fats), and emphasize the specifics of butter in terms of authenticity, quality, flavor and taste, tradition;

5) Support all European butter markets in the target country to position them against other imported butters (NZ, AUS, MEX) and plant based. Support EU Ag.

II.2) Aprašymas:

II.2.1) Kitas (-i) šio pirkimo BVPŽ kodas (-ai):

79310000 Rinkos tyrimų paslaugos

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