Vokietija, VFR-Frankfurt-am-Main: Reklamos ir rinkodaros paslaugos

Vokietija, VFR-Frankfurt-am-Main: Reklamos ir rinkodaros paslaugos

I dalis: Perkančioji organizacija

I.1) Pavadinimas ir adresai:

Oficialus pavadinimas: German National Tourist Board
Adresas: Beethovenstraße 69
Miestas: Frankfurt-am-Main
Pašto kodas: 60325
Šalis: Vokietija, VFR
Asmuo ryšiams:
El-paštas: vergabestelle@germany.travel
Interneto adresas (-ai):
Pagrindinis adresas: https://www.germany.travel/de/startseite.html

II dalis: Objektas

II.1.1) Pavadinimas:

German.Local.Culture Campaign in the United States
Nuorodos numeris: 121141

II.1.2) Pagrindinis BVPŽ kodas:

79340000 Reklamos ir rinkodaros paslaugos ;

II.1.3) Sutarties tipas:

Paslaugos

II.1.4) Trumpas aprašymas:

The German National Tourist Office in New York is looking for a unique, highly targeted and first to-market proposal to feature its ‘German.Local.Culture’ campaign across the US market at a national level in a cost efficient and engaging manner.
The German National Tourist Office (GNTO) is looking to run a digital campaign with a focus on inspirational and influencer content. The goal of the German.Local.Culture. campaign is to
Convey the diversity of German cities using Germany’s positive image. The themes of the German.Local.Culture. campaign will be based on four pillars flair, crafts, taste, and green. Each of
These pillars explores different facets of regional German culture such as unique architectural styles, craftsmanship, cuisine, and sustainability. The GNTO anticipates the participation of 5 to 10 German partners, the amount of partner content featured will be dependent on the level of the partner’s investment. Examples of partners include local, regional, and state tourist boards. The content from our German based partners needs to be integrated into the campaign. The German.Local.Culture. campaign will have its own dedicated ‘microsite’ and landing page which is still in development.
Destination Germany’s competitive set includes Great Britain, France, Italy, Spain and Ireland.

II.2) Aprašymas:

II.2.1) Kitas (-i) šio pirkimo BVPŽ kodas (-ai):

79340000 Reklamos ir rinkodaros paslaugos