Airija-Castletroy: Rinkodaros paslaugos

Airija-Castletroy: Rinkodaros paslaugos

I dalis: Perkančioji organizacija

I.1) Pavadinimas ir adresai:

Oficialus pavadinimas: Education Procurement Service (EPS)
Adresas: University of Limerick
Miestas: Castletroy
Pašto kodas: Co.Limerick
Šalis: Airija
Asmuo ryšiams: Linda Maher
El-paštas: linda.maher@ul.ie
Interneto adresas (-ai):
Pagrindinis adresas: http://www.educationprocurementservice.ie
Pirkėjo profilio adresas: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/87073

II dalis: Objektas

II.1.1) Pavadinimas:

PMP1537D - UL - Competitive Dialogue Procedure for Digital & Content Marketing Services
Nuorodos numeris: RFT 190794

II.1.2) Pagrindinis BVPŽ kodas:

79342000 Rinkodaros paslaugos ;

II.1.3) Sutarties tipas:

Paslaugos

II.1.4) Trumpas aprašymas:

This tender is ultimately to build brand UL across three specific areas, Brand UL. Post Graduate & Under Graduate at UL Brand Level and International Brand Awareness. The requirement for each area is two-fold;
• strategy and campaign planning to include content creation as required such as blogs, e-book creation, digital adverts, emails, google advertising, social and web native graphics, short video, animated gifs, social media features panels and advertising (including any editing that may be required to make inhouse content searchable via google etc.).
• MEDIA SPEND on PPC, Google AdWords, Google search advertising, remarketing and ALL Paid Social activity.
Experience in client CRM management tools is required including e.g. Hubspot, Radius, Tribal products. Drupal, pubble and various other chat systems are also used by UL.

II.2) Aprašymas:

II.2.1) Kitas (-i) šio pirkimo BVPŽ kodas (-ai):

79341000 Reklamos paslaugos
79341100 Reklamos konsultacinės paslaugos
79341200 Reklamos vadybos paslaugos
79341400 Reklamos kampanijų paslaugos
79342000 Rinkodaros paslaugos
79413000 Rinkodaros valdymo konsultacinės paslaugos