Airija-Galway: Reklamos ir rinkodaros paslaugos
Airija-Galway: Reklamos ir rinkodaros paslaugos
I dalis: Perkančioji organizacija
I.1) Pavadinimas ir adresai:
Oficialus
pavadinimas: National University of Ireland, Galway (NUI Galway)
Adresas: University Road
Miestas: Galway
Pašto
kodas:
Šalis: Airija
Asmuo
ryšiams:
El-paštas: procurement@nuiglaway.ie
Interneto adresas (-ai):
Pagrindinis adresas: http://www.nuigalway.ie
Pirkėjo profilio adresas: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/414
II dalis: Objektas
II.1.1) Pavadinimas:
Media Placement Strategy, Media Planning and Media Buying Services for NUI Galway
Nuorodos numeris: NUIG/CON1207/2020
II.1.2) Pagrindinis BVPŽ kodas:
79340000
Reklamos ir rinkodaros paslaugos
;
II.1.3) Sutarties tipas:
Paslaugos
II.1.4) Trumpas aprašymas:
The purpose of the Media Placement Strategy, Media Planning and Media Buying Services Single Framework Agreement was to provide the Contracting Authority with a full-service content strategy, media planning and media buying service across all traditional and emerging media channels, full service digital solutions (display, mobile, paid search, search engine optimisation and social media), content planning, benchmarking data solutions and reporting (the ‘Service’), whilst providing value for the taxpayer.
The successful tenderer will be required to adopt a strategic approach to media planning and buying requirements for the Contracting Authority. Like many universities, the Contracting Authority communicates with a diverse range of audiences, from prospective students to prospective research participants to a range of global stakeholders, which is a very competitive marketplace.
II.2) Aprašymas:
II.2.1) Kitas (-i) šio pirkimo BVPŽ kodas (-ai):
79340000 Reklamos ir rinkodaros paslaugos
79341000 Reklamos paslaugos
79341100 Reklamos konsultacinės paslaugos
79341200 Reklamos vadybos paslaugos
79341400 Reklamos kampanijų paslaugos
79342000 Rinkodaros paslaugos
79413000 Rinkodaros valdymo konsultacinės paslaugos
92111210 Reklaminių filmų gamyba
92111220 Reklaminių vaizdajuosčių gamyba