Belgija – Reklamos ir rinkodaros paslaugos – Promotion campaigns for European processed potatoes and fresh fruits & vegetables in UK and Norway

Belgija – Reklamos ir rinkodaros paslaugos – Promotion campaigns for European processed potatoes and fresh fruits & vegetables in UK and Norway

I dalis: Perkančioji organizacija

I.1) Pavadinimas ir adresai:

Oficialus pavadinimas: VZW Vlaams Centrum voor Agro- en Visserijmarketing
Adresas: Ellipsgebouw - Koning Albert II-laan 35 bus 50
Miestas: Schaarbeek
Pašto kodas: 1030
Šalis: Belgija
Asmuo ryšiams:
El-paštas: vlam@vlam.be
Interneto adresas (-ai):
Pagrindinis adresas: http://www.vlam.be

II dalis: Objektas

II.1.1) Pavadinimas:

Promotiecampagnes voor Europese verwerkte aardappelen, verse groenten en fruit in het Verenigd Koninkrijk en Noorwegen
Nuorodos numeris: VLAM/2024/05

II.1.2) Pagrindinis BVPŽ kodas:

79340000 Reklamos ir rinkodaros paslaugos ;

II.1.3) Sutarties tipas:

Kita

II.1.4) Trumpas aprašymas:

Promotion campaigns for European processed potatoes and fresh fruits & vegetables in UK and Norway: VLAM is looking for (a) supplier(s) to develop and execute (parts of) two promotional campaigns. VLAM will launch 2 separate B2B oriented information and promotion campaigns on the UK and Norwegian market. One campaign concerns the fruit and vegetable sector, the other the processed potato sector. Therefore, this public contract contains two lots, one lot per separate assignment: - Lot 1: Processed potatoes promotion campaign in UK and Norway - Lot 2: Fruit and Vegetable Promotion campaign in UK and Norway Lot 1: Promotion campaign for processed potatoes in UK and Norway With this promotion campaign we want to consolidate and strengthen our position on the British and Norwegian market for European and Belgian (fresh) processed potatoes. We want to achieve this through a B2B-communication campaign focused on high quality and sustainability. These key messages will be communicated to British and Norwegian purchasers of retail and foodservice (importers, service providers and wholesalers). We want to inform our B2B target group through a multichannel communication mix: PR-activities, advertorials in trade magazines, LinkedIn-campaign and events in UK and Norway. The campaign seeks to raise awareness of the European qualities and cause a positive shift in awareness. We hope to achieve a positive economic impact and increased exports of European and Belgian processed potatoes to UK and Norway by the end of the campaign. Lot 2: Promotion campaign for fruit and vegetables in UK and Norway With this promotion campaign we aim to consolidate and strengthen the British and Norwegian market for European and Belgian fresh fruits & vegetables. This through a B2B communication campaign focused on high quality, premium taste and sustainability. The key messages about high quality, premium taste, and sustainability will be communicated to British and Norwegian fresh-produce professionals, including importers, wholesalers, and retail buyers. We want to inform our B2B target group through a multichannel communication mix: PR-activities, advertising and advertorials in trade magazines, LinkedIn, events in UK and Norway. The campaign seeks to raise awareness of these qualities and ultimately drive a positive shift in awareness and we hope to achieve a positive economic impact and increased exports of European and Belgian fresh fruits & vegetables to UK and Norway by the end of the campaign.

II.2) Aprašymas:

II.2.1) Kitas (-i) šio pirkimo BVPŽ kodas (-ai):

79340000 Reklamos ir rinkodaros paslaugos