Belgija – Reklamos ir rinkodaros paslaugos – Promotiecampagne voor Europese verse peren (Conference) in Italië
Belgija – Reklamos ir rinkodaros paslaugos – Promotiecampagne voor Europese verse peren (Conference) in Italië
I dalis: Perkančioji organizacija
I.1) Pavadinimas ir adresai:
Oficialus
pavadinimas: VZW Vlaams Centrum voor Agro- en Visserijmarketing
Adresas: Ellipsgebouw - Koning Albert II-laan 35 bus 50
Miestas: Schaarbeek
Pašto
kodas: 1030
Šalis: Belgija
Asmuo
ryšiams:
El-paštas: vlam@vlam.be
Interneto adresas (-ai):
Pagrindinis adresas: http://www.vlam.be
II dalis: Objektas
II.1.1) Pavadinimas:
Promotion campaign for European fresh pears (Conference) in Italy
Nuorodos numeris: VLAM/2023/03
II.1.2) Pagrindinis BVPŽ kodas:
79340000
Reklamos ir rinkodaros paslaugos
;
II.1.3) Sutarties tipas:
Kita
II.1.4) Trumpas aprašymas:
VLAM is looking for a supplier to develop and execute (parts of) a promotional campaign. With this promotion campaign we aim to develop the Italian market for European and Belgian Conference pears through a B2B communication campaign focused on high quality, premium taste, and sustainability. The key messages about high quality, premium taste, and sustainability will be communicated to Italian fresh-produce professionals, including importers, wholesalers, and retail buyers. We want to inform our B2B target group through a multichannel communication mix: advertising and advertorials in trade magazines (print and online), a new website with information about the European Conference pear, LinkedIn, events in Italy like a participation at a trade fair, an inspirational tour, events on wholesale markets or a study trip to Belgium and tastings. The campaign seeks to raise awareness of these qualities and ultimately drive a positive shift in awareness and we hope to achieve a positive economic impact and increased exports of European Conference pears to Italy by the end of the campaign.
II.2) Aprašymas:
II.2.1) Kitas (-i) šio pirkimo BVPŽ kodas (-ai):
79340000 Reklamos ir rinkodaros paslaugos