Belgija – Reklamos ir rinkodaros paslaugos – Promotiecampagne voor Europese verse peren (Conference) in Italië

Belgija – Reklamos ir rinkodaros paslaugos – Promotiecampagne voor Europese verse peren (Conference) in Italië


I dalis: Perkančioji organizacija

    I.1) Pavadinimas ir adresai:

      Oficialus pavadinimas: VZW Vlaams Centrum voor Agro- en Visserijmarketing
      Adresas: Ellipsgebouw - Koning Albert II-laan 35 bus 50
      Miestas: Schaarbeek
      Pašto kodas: 1030
      Šalis: Belgija
      Asmuo ryšiams:
      El-paštas: vlam@vlam.be
      Interneto adresas (-ai):
      Pagrindinis adresas: http://www.vlam.be

II dalis: Objektas

    II.1.1) Pavadinimas:

      Promotion campaign for European fresh pears (Conference) in Italy
      Nuorodos numeris: VLAM/2023/03

    II.1.2) Pagrindinis BVPŽ kodas:

      79340000 Reklamos ir rinkodaros paslaugos ;

    II.1.3) Sutarties tipas:

      Kita
;

    II.1.4) Trumpas aprašymas:

      VLAM is looking for a supplier to develop and execute (parts of) a promotional campaign. With this promotion campaign we aim to develop the Italian market for European and Belgian Conference pears through a B2B communication campaign focused on high quality, premium taste, and sustainability. The key messages about high quality, premium taste, and sustainability will be communicated to Italian fresh-produce professionals, including importers, wholesalers, and retail buyers. We want to inform our B2B target group through a multichannel communication mix: advertising and advertorials in trade magazines (print and online), a new website with information about the European Conference pear, LinkedIn, events in Italy like a participation at a trade fair, an inspirational tour, events on wholesale markets or a study trip to Belgium and tastings. The campaign seeks to raise awareness of these qualities and ultimately drive a positive shift in awareness and we hope to achieve a positive economic impact and increased exports of European Conference pears to Italy by the end of the campaign.

    II.2) Aprašymas:

    II.2.1) Kitas (-i) šio pirkimo BVPŽ kodas (-ai):

      79340000 Reklamos ir rinkodaros paslaugos
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