Airija – Reklamos ir rinkodaros paslaugos – Creative and Digital Campaign Services to the Irish Defence Forces

Airija – Reklamos ir rinkodaros paslaugos – Creative and Digital Campaign Services to the Irish Defence Forces

I dalis: Perkančioji organizacija

I.1) Pavadinimas ir adresai:

Oficialus pavadinimas: Irish Defence Forces_1144
Adresas: Station Rd.
Miestas: Newbridge
Pašto kodas: W12AD93
Šalis: Airija
Asmuo ryšiams:
El-paštas: info@military.ie
Interneto adresas (-ai):
Pagrindinis adresas: https://www.military.ie/en/

II dalis: Objektas

II.1.1) Pavadinimas:

Creative and Digital Campaign Services to the Irish Defence Forces

II.1.2) Pagrindinis BVPŽ kodas:

79340000 Reklamos ir rinkodaros paslaugos

II.1.3) Sutarties tipas:

Kita

II.1.4) Trumpas aprašymas:

The requirement is for the creation of digital and traditional advertising content for the Irish Defence Forces (DF). This content will form the basis for recruitment advertising over the next 4 to 5 years across the Defence Forces. The Defence Forces comprise the Army, Air Corps, Naval Service and the Reserve Defence Forces (Army and Navy). Recruitment is a critical component of maintaining the operational effectiveness and readiness of the Defence Forces, and therefore, a steady influx of talented individuals is required to join its ranks and fulfil roles across a range of appointments. The objective is to enhance the visibility of recruitment opportunities and increase the application pool for these categories, while ensuring the advertisement campaigns align with Defence Forces’ recruitment objectives, branding guidelines, and diversity strategies. The Defence Forces has identified that there is a gap in knowledge amongst the public regarding the range of careers available in the DF and this is very evident amongst females in the 18-39 age bracket (Fleishman Hillard, 2024). The aim of these advertising campaigns would be to bridge this knowledge gap amongst all potential inductees (18-39 year olds) and their significant influences (parents, partners, siblings, friends, career guidance teachers etc.).

II.2) Aprašymas:

II.2.1) Kitas (-i) šio pirkimo BVPŽ kodas (-ai):

79340000 Reklamos ir rinkodaros paslaugos